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Marketing Analytics

Undergraduate Certificate

College: Neil Griffin College of Business

Department: Management, Marketing, and Supply Chain

A certificate in marketing analytics is a program designed to provide students with the skills and knowledge needed to analyze marketing data and make informed decisions. This program typically includes courses in marketing research, data analysis, statistics, and data visualization, as well as training in data tools and software commonly used in the field. Students will learn how to collect and analyze data to inform marketing strategy, measure the effectiveness of marketing campaigns, and identify trends and patterns in consumer behavior.

This certificate is beneficial for professionals who work in marketing, advertising, or market research, as well as individuals who are interested in pursuing a career in these fields. Upon completion of this program, graduates will have the skills and knowledge to use data-driven insights to make strategic marketing decisions, and to communicate these findings effectively to others in the organization.


Curriculum and degree requirements can be found in the most current Undergraduate Bulletin.