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    Undergraduate Degrees

    The following undergraduate degrees are offered by the School of Media and Journalism.

     

  • Creative Media Production
    MajorUndergraduateGraduateOnline

    Creative Media Production

    B.S. Certificates B.S. Certificates

    Program Description

    Creative Media Production is designed to nurture students with a passion for storytelling and communicating, and a talent for expressing themselves. Through experiential learning, students learn how to create and distribute content across multiple media platforms. This provides a solid foundation on which to build their careers in a variety of rewarding professions.

    Degree Emphasis

    You can emphasize your studies in one of these areas:

    • Corporate Media (also Online)

      Students create their own path of content creation for all platforms from broadcasting, filmmaking and web and social media content. The corporate media emphasis prepares students for the dynamic field of communication where message creation and distribution is learned by combining hands-on media production experiences with a solid theoretical foundation. Students may pursue a variety of production opportunities from creating content for broadcasting, corporate clients and organizations to writing, and producing their own films and video content.

    • Graphic Communication

      Think of all the products you use every day. Look at how they are designed, marketed, printed, packaged, sold and delivered. As a student in Graphic Communications, you will develop both the technical and creative abilities to become a successful professional in a technology-driven and dynamic multi-billion-dollar industry. Graphic Communications majors learn the skills necessary for many different career focuses, including graphic design, distribution, technology, printing, packaging, marketing and web design/development. Our unique concept of hands-on learning will prepare you for a variety of professions within the realm of graphic communications.

    • Sports Media

      If you are passionate about sports and want to describe the stories around them then the Sports Media emphasis is for you. You can be on the sidelines near all the action as a camera operator, in the booth describing it live to an audience, or in the control room calling the shots as the director.Sports Media students are involved in studio and remote productions for radio, television, and online presentation. They are also interviewing the athletes and coaches for newscasts. Whether you desire to have your own online channel, work at a local broadcast station, or make it to a national network, you will be exposed to the latest methods and technologies demanded by today’s sports media.

    Certificates

    The certification program is designed for aspiring and current practitioners looking to earn credentials and improve skills. Certification courses focus on the skills and knowledge needed for today’s workplace. Students can earn a certificate with only 12 hours of coursework.

      • Corporate Media — Students and current employees in strategic communication, marketing, advertising and public relations organizations learn corporate media production skills to effectively create media messages and content for the business workplace.

      • Graphic Communication — Businesses have the need for employees with graphic communication skills who can create effective business communication. A graphic communication certificate provides students with the basic skills to create eye-catching and effective graphic content.

      • Media Ministry — Media production skills are vital to churches striving to meet the demands of the ever-expanding world of mediated communication. A media ministry certification provides the basic video production skills to enhance the ministry of the church in the 21st century.

      • Sports Production — Sports production is a challenging profession without prior experience. A sports production certificate is an extremely beneficial program for people without a sports media degree or lack experience in sports production, but need knowledge of basic production as well as sports production.
    Corporate Media Certificate
    Required Courses:Sem. Hrs.
    MDIA 2223 Video Production I 3
    MDIA 3223 Video Production II 3
    MDIA 4353 Corporate Media Production                     3
    MDIA 4483 Broadcast Graphics 3
    Total Required Hours: 12
    Sports Production Certificate
    Required Courses:Sem. Hrs.
    MDIA 2123 Audio Production I 3
    MDIA 2223 Video Production I                                       3
    MDIA 3573 Sports Production 3
    MDIA 4573 Sportscasting 3
    Total Required Hours: 12
    Graphic Communication Certificate
    Required Courses:Sem. Hrs.
    GCOM 1813 Introduction to Digital Publishing 3
    GCOM 2673 Digital PrePress Workflow 3
    GCOM 3673 Desktop Publishing and Publication Design 3
    GCOM 4643 Graphic Communications Management Seminar 3
    Total Required Hours: 12
    Media Ministry Certificate
    Required Courses:Sem. Hrs.
    MDIA 2223 Video Production I 3
    MDIA 3673 Seminar in Digital Media and Design              3
    MDIA 3443 Media Ministry 3
    MDIA 4483 Broadcast Graphics 3
    Total Required Hours: 12

    For more information about earning a certificate in any of the four areas, call Dr. Mary Jackson-Pitts at 870-972-3070.

  • Multimedia Journalism
    Major Undergraduate Graduate Online

    Multimedia Journalism

    Minor B.S.

    Description

    The multimedia journalism program prepares professional storytellers to generate, research, write, and produce newsworthy content across multiple media platforms. Through hands-on instruction, practical workplace experience and conceptual coursework, students learn how to create and distribute content for print, radio, television, digital, interactive, social and mobile media. Many graduates find employment as working journalists and news practitioners while others help public, private, non-profit and for-profit organizations tell their stories.

    Multimedia journalism is designed to develop news judgment and storytelling skills applicable to a variety of professions and media outlets and talent for performance and teamwork. The hallmarks of good journalism are germane to all forms of good storytelling; particularly the need for fact-based information told in compelling ways that engage audiences. The curriculum is designed to be flexible and meet student interests.

    Degree Focus Areas

    While you will learn how tell stories across all platforms, you can focus your studies in one area of primary interest:

    • Broadcast Journalism

      Students who choose to focus on broadcast journalism will gain additional skills and experience in radio and television storytelling. Student media outlets such as ASU-TV and Red Wolf Radio provide opportunities for students to report news about events on and off campus. Before going on air, they must use a variety of skills to edit, write and record facts about the story in a way that makes it understandable for the listening or viewing audience. In addition, they usually have to create versions of their stories for other media platforms such as the station’s web site and its various social media platforms

    • Digital Journalism and Print Journalism

      Have you ever wondered what goes on behind the scenes of a breaking news story? There’s a good chance a journalist was somewhere in the background recording those events and details that were later used in the published news story. This is part of what students learn how to do when they major in Multimedia Journalism. Our student journalists, also known as reporters, conduct interviews and write articles for The Herald, the award-winning campus newspaper that has existed since 1921 and for Delta Digital News Service (DDNS). Because The Herald publishes both a paper and online version, reporters typically produce content for both versions. This requires them to stay up to date with new developments of stories so that the online edition can be updated with the most current information. Students who work for DDNS Students gain real-world experience by publishing stories in multimedia formats that are fed to news outlets of all sizes and types. These outlets give students credit when they use their work.

    • Photojournalism

      Students who study photojournalism learn to report news using the same basic skills as students studying print and broadcast journalism. The major difference in their training is learning to use the camera to tell stories guided by ethical journalistic principles. Just think about how bland our memories would be about major events or even local events in history without photos. Thanks to the skilled work of photojournalists, photos exist that help us to remember events as they unfolded in time. Students also learn how photojournalism differs from regular photography by becoming skilled at interpreting and communicating events through a the lens of their camera. Images in their photographs are diverse and can range from social unrest in a city to sporting events on campus. Here at A-State, their photos are used regularly in The Herald newspaper and in DDNS.

    Curriculum
    Curriculum and degree requirements can be found in the most current Undergraduate Bulletin. Visit the bulletins page >>

    Multimedia Journalism Courses

    Once students choose which focus they want to pursue in Multimedia Journalism, they then take courses that help them to develop their chosen career.

    Following is a sample of some of the courses a student might consider taking to pursue their emphasis in the Multimedia Journalism degree:

    MDIA 1013 Principles of Journalism
    MDIA 2201 News Practicum I
    MDIA 2223 Video Production
    MDIA 2313 Digital Media Production
    MDIA 3053 Sports Reporting
    MDIA 2323 Reporting Words
    MDIA 3013 Multimedia Reporting
    MDIA 3063 Editing for Publication and the Web
    MDIA 3093 Photo Storytelling I
    MDIA 3603 Television Reporting
    MDIA 4003 Communications Law and Ethics
    MDIA 4323 Diversity and Media
    MDIA 4343 News Performance and Production

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    Graduate Degrees

    The following graduate degrees are offered by the School of Media and Journalism.

     

  • Mass Communications
    Major Undergraduate Graduate Online

    Mass Communications

    M.S.M.C.

    Program Description

    Mass Communication is the study of sharing information through media outlets to reach large population segments. The primary focus of the M.S. in Mass Communications is on the fundamentals of communication theories enabling students to acquire the ability to understand and use basic methods of communication research.

  • Media Management
    Major Undergraduate Graduate Online

    Media Management

    M.S.

    Program Description

    Media Management is designed to give you an in-depth understanding of digital and multi-channel communication in an evolving media landscape. This 100% online degree prepares you to take on management roles in advertising, public relations, marketing, sales, news and broadcast or the non-profit sector.