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The following degrees are offered by the School of Media and Journalism.

Major Undergraduate Graduate Online

Creative Media Production

B.S. Certificates B.S. Certificates

Program Description

Creative Media Production is designed to nurture students with a passion for storytelling and communicating, and a talent for expressing themselves. Through experiential learning, students learn how to create and distribute content across multiple media platforms. This provides a solid foundation on which to build their careers in a variety of rewarding professions.

Degree Emphasis

You can emphasize your studies in one of these areas:

  • Corporate Media (also Online)

    Students create their own path of content creation for all platforms from broadcasting, filmmaking and web and social media content. The corporate media emphasis prepares students for the dynamic field of communication where message creation and distribution is learned by combining hands-on media production experiences with a solid theoretical foundation. Students may pursue a variety of production opportunities from creating content for broadcasting, corporate clients and organizations to writing, and producing their own films and video content.

  • Graphic Communication

    Think of all the products you use every day. Look at how they are designed, marketed, printed, packaged, sold and delivered. As a student in Graphic Communications, you will develop both the technical and creative abilities to become a successful professional in a technology-driven and dynamic multi-billion-dollar industry. Graphic Communications majors learn the skills necessary for many different career focuses, including graphic design, distribution, technology, printing, packaging, marketing and web design/development. Our unique concept of hands-on learning will prepare you for a variety of professions within the realm of graphic communications.

  • Sports Media

    If you are passionate about sports and want to describe the stories around them then the Sports Media emphasis is for you. You can be on the sidelines near all the action as a camera operator, in the booth describing it live to an audience, or in the control room calling the shots as the director.Sports Media students are involved in studio and remote productions for radio, television, and online presentation. They are also interviewing the athletes and coaches for newscasts. Whether you desire to have your own online channel, work at a local broadcast station, or make it to a national network, you will be exposed to the latest methods and technologies demanded by today’s sports media.

Certificates

The certification program is designed for aspiring and current practitioners looking to earn credentials and improve skills. Certification courses focus on the skills and knowledge needed for today’s workplace. Students can earn a certificate with only 12 hours of coursework.

  • Corporate Media — Students and current employees in strategic communication, marketing, advertising and public relations organizations learn corporate media production skills to effectively create media messages and content for the business workplace.

  • Graphic Communication — Businesses have the need for employees with graphic communication skills who can create effective business communication. A graphic communication certificate provides students with the basic skills to create eye-catching and effective graphic content.

  • Media Ministry — Media production skills are vital to churches striving to meet the demands of the ever-expanding world of mediated communication. A media ministry certification provides the basic video production skills to enhance the ministry of the church in the 21st century.

  • Sports Production — Sports production is a challenging profession without prior experience. A sports production certificate is an extremely beneficial program for people without a sports media degree or lack experience in sports production, but need knowledge of basic production as well as sports production.

Corporate Media Certificate
Required Courses: Sem. Hrs.
MDIA 2223 Video Production I 3
MDIA 3223 Video Production II 3
MDIA 4353 Corporate Media Production                     3
MDIA 4483 Broadcast Graphics 3
Total Required Hours: 12
Sports Production Certificate
Required Courses: Sem. Hrs.
MDIA 2123 Audio Production I 3
MDIA 2223 Video Production I                                       3
MDIA 3573 Sports Production 3
MDIA 4573 Sportscasting 3
Total Required Hours: 12
Graphic Communication Certificate
Required Courses: Sem. Hrs.
GCOM 1813 Introduction to Digital Publishing 3
GCOM 2673 Digital PrePress Workflow 3
GCOM 3673 Desktop Publishing and Publication Design 3
GCOM 4643 Graphic Communications Management Seminar 3
Total Required Hours: 12
Media Ministry Certificate
Required Courses: Sem. Hrs.
MDIA 2223 Video Production I 3
MDIA 3673 Seminar in Digital Media and Design              3
MDIA 3443 Media Ministry 3
MDIA 4483 Broadcast Graphics 3
Total Required Hours: 12

For more information about earning a certificate in any of the four areas, call Dr. Mary Jackson-Pitts at 870-972-3070.


Major Undergraduate Graduate Online

Mass Communications

M.S.M.C.

Program Description

Mass Communication is the study of sharing information through media outlets to reach large population segments. The primary focus of the M.S. in Mass Communications is on the fundamentals of communication theories enabling students to acquire the ability to understand and use basic methods of communication research.


Major Undergraduate Graduate Online

Media Management

M.S.

Program Description

Media Management is designed to give you an in-depth understanding of digital and multi-channel communication in an evolving media landscape. This 100% online degree prepares you to take on management roles in advertising, public relations, marketing, sales, news and broadcast or the non-profit sector.


Major Undergraduate Graduate Online

Multimedia Journalism

Minor B.S.

Program Description

The multimedia journalism program prepares working journalists and news practitioners to generate, research, write, and produce newsworthy content across the spectrum of news media.