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Marking its first hundred years, Arkansas State University continues to expand in exciting ways.
Dr. Melodie Philhours
Associate Professor of Marketing
Education
- Postgraduate Study, University of Memphis (Marketing)
- Ed.D., Arkansas State University (Educational Leadership)
- M.B.A. Arkansas State University
- B.S. Arkansas State University (Marketing)
Teaching Specialties
- Consumer Behavior
- Advertising
- Retailing
- Brand Management
Research Interests
- Advertising
- Nonprofit marketing
- Religion, ethics, and advertising
- Instructional design and assessment
Affiliations
- North American Case Research Association
- Society for Marketing Advances
- American Advertising Federation
- Association of Collegiate Marketing Educators
Biography
In addition to teaching marketing, Philhours serves as a marketing consultant to businesses and nonprofit/governmental entities. Prior to joining the ASU faculty, Philhours worked as a radio advertising copywriter.
Contact Information
P:
870-680-8148
mphil@AState.edu
Office
Building: Business
Room: 120C
