Graduate

Master in Business Administration

Marketing
A-State communications class smiling at lecture being presented.

Looking to move up in your career or switch to a new field? The Griffin MBA with a concentration in Marketing can help you get there. With this STEM-designated degree, you'll learn the latest digital marketing practices and how to turn data into marketing strategies.

Classes Start:

January 12, 2026

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Degree Overview

Master of Business Administration with a Concentration in Marketing

This program combines the leadership and analytical skills of an MBA with specialized coursework in consumer behavior, brand strategy, and digital marketing. By focusing on current marketing trends, you can take your career to a new level and build effective marketing campaigns while building brand awareness.

Cost

$381 per credit hourTuition & Fees

Degree Requirements

33 credit hours

Course Catalog

Admission Requirements

  • Baccalaureate Degree with a 2.75 GPA or 3.0 over last 60 hours
  • Completed Online Application
  • Application Fee: $30

  • Official Transcripts

Meeting the minimum requirements for admission to the Graduate School does not imply acceptance into a particular graduate program.

All Admission Requirements

 

Interested in Online?

The Master of Business Administration is also offered online.

Master of Business Administration OnlineAll Online Programs
Neil Griffin College of Business

Careers & outcomes

This program lays a solid foundation in accounting, marketing, management, economics, finance, and more. It also gives you the specialized knowledge in traditional and digital marketing you need to analyze data and move businesses forward.
This program lays a solid foundation in accounting, marketing, management, economics, finance, and more. It also gives you the specialized knowledge in traditional and digital marketing you need to analyze data and move businesses forward.

What can you do with the Griffin MBA with a Concentration in Marketing?

Step into leadership roles across a wide variety of industries with roles such as:

  • Product Manager
  • Marketing Director
  • Public Relations Specialist
  • Digital Marketing Manager
  • Chief Marketing Officer (CMO)
Teacher walking around to students in class.
The Griffin Graduate Program prepared me to return to Disney, where I now shape marketing strategies for Walt Disney World Resorts, advancing my career in the tourism industry
— Oscar Guille, MBA Marketing

ACCREDITED BY AACSB

The Neil Griffin College of Business at Arkansas State University is accredited by the Association to Advance Collegiate Schools of Business International, which represents the highest standard of achievement for business schools worldwide. Only 6% of colleges worldwide achieve this accreditation.
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Program Requirements

UNCONDITIONAL ADMISSION STATUS

View University Graduate Degree Policies

The following Graduate School admission requirements are minimum standards which identify the pool of applicants from which departments select students to be admitted in a degree program. To be granted unconditional admission status in the Graduate School, applicants must:

  • Submit a completed online application for admission and the nonrefundable application fee of $30 for U.S. Applicants, $40 for International Applicants, or $50 for Doctoral Applicants to Graduate School Admissions, along with the required program documents, by the deadline on the department website.
  • Earned a baccalaureate degree from an accredited institution (or its equivalent as determined by the Graduate School).
  • Achieved a minimum cumulative undergraduate grade point average of 2.75 on a 4.00 scale or a 3.00 GPA on the last 60 hours.
  • Achieved a minimum 3.00 GPA on any previous graduate courses completed at either Arkansas State University or another accredited university.
  • Submitted official transcripts from each college or university as requested by the Graduate School. Official transcripts must be submitted directly from the registrar of other institutions to the office of the Graduate School at Arkansas State University.
CONDITIONAL ADMISSION STATUS

An applicant who fails to meet the GPA requirements for Unconditional Admission Status, who lacks the appropriate undergraduate background for a particular degree program, or whose baccalaureate degree is from an unaccredited institution, may be granted conditional admission status after:

  • Submission of a completed online application for admission and the designated nonrefundable application fee mentioned above to Graduate School Admissions, along with the required program documents, by the deadline on the department website.
  • Submitted official transcripts from each college or university as requested by the Graduate School. Official transcripts must be submitted directly from the registrar of other institutions to the office of the Graduate School at Arkansas State University.
  • Achieving a minimum cumulative undergraduate grade point average of 2.50 on a 4.00 scale or a 2.75 GPA on the last 60 hours for admission into a graduate program or for admission as a non-degree student.
PROGRAM ADMISSION CRITERIA

Meeting the minimum requirements for admission to the Graduate School does not necessarily ensure acceptance into a particular graduate degree program. Individual departments may establish requirements for individual degree programs above and beyond the standards for admission to the Graduate School.

unconditional admission

Applicants will be granted unconditional admission to the MBA program if they meet these criteria:

  • Submit a complete application for admission and pay a nonrefundable fee. You must do this at least 30 days before registration. 
  • Submitted official transcripts from each previously attended college or university. Official transcripts must be submitted directly from the registrar of other institutions. 
  • Earned a bachelor's degree from an accredited school or equivalent, with a minimum GPA of 2.75 on a 4.00 scale. Alternatively, a 3.00 GPA on the last 60 credit hours of coursework (undergraduate or graduate, or both) is acceptable. 
  • Earned a graduate or post-baccalaureate professional degree from a regionally-accredited (U.S.) institution.
Conditional Admission

Applicants that do not meet the cumulative or last 60 hours GPA criterion  may receive conditional admission. Consideration for conditional admission is given to applicants that: 

  • Have earned a minimum cumulative GPA of 2.50 on a 4.00 scale; - OR
  • A 2.75 GPA on the last 60 hours of coursework (undergraduate, graduate, or both);- OR
  • Have submitted a statement of purpose for review by the director of graduate programs and the admissions committee

The following course restrictions will pertain to conditionally admitted applicants:

  • Conditionally admitted students in the traditional face-to-face MBA program may take up to 6 graduate credit hours in a regular semester.
  • Conditionally admitted students in the online MBA program can take no more than 3 graduate credit hours during each seven-week term.
  • Conditionally admitted students will be moved to unconditional admission status upon completion of 6 hours with a grade of “B” or better in each course. While conditionally admitted, a grade of “C” or lower in any graduate-level course will result in suspension from the graduate program.
Satisfactory Progress

The Griffin Graduate Program’s standards for satisfactory progress enhance those set forth by A-State’s Graduate School. Students are suspended and unable to re-enroll in the program upon earning a:

  • “F” in any graduate course.
  • “C” or below in Graduate Business Fundamentals (MBA 5003).
  • “C” in two graduate courses. Students who get a second “C” in their last semester can retake the course or a suitable substitute. They will need the program director's approval first.

The following criteria must be met to be eligible for graduation:

  • Students must earn at least a “B” in the MBA program’s capstone course (MGMT 6423 Strategic Management).
  • Students must have a minimum cumulative GPA of 3.00 in graduate coursework taken in the Griffin Graduate Program
1. SUBMISSION OF APPLICATION MATERIALS

Closely observe the deadline and required materials set by your graduate program of interest, including any additional documents requested of students who are seeking departmental funding through assistantships or fellowships. Complete the application and fax, e-mail or mail any materials that could not be submitted online to A-State Graduate Admissions.

General documents needed in the application process:
  • A completed online application accompanied by the appropriate application fee ($30 for U.S. applicants, $50 for International applicants, $50 for Doctoral applicants), along with the required documents for that specific graduate program. See the program website for specific required documents. (There may be separate application forms for some programs, as noted on the departments' websites.)
  • Official transcripts from all colleges and universities attended since leaving high school. Transcripts must be mailed directly from the institutions previously attended. If you are a graduate of A-State, we will obtain your transcript for you.
  • All students are required to present written documentation of measles, mumps, and rubella (MMR) immunization. This immunization must have been received after the first birthday and after January 1, 1968.
  • Arkansas law requires that, in order to be eligible for enrollment at a public institution of higher learning, a male applicant between the ages of 18 and 25 who is a U.S. citizen must be registered or be exempt from registration with the Selective Service System.
  • If a standardized test is required for your major, you may contact the Testing Center at Arkansas State University at (870) 972-2038 for information regarding tests and test dates.

 

2. REVIEW BY THE ACADEMIC PROGRAM

Once an applicant has submitted all required documents to Graduate Admissions, the admissions committee for that particular academic program will review their applicant file and make their decisions regarding admission.

3. FINAL REVIEW BY THE GRADUATE SCHOOL

Once the Graduate School receives the academic program’s admission decision, they email a copy of that Notice of Admission Decision to the applicant, unless the program notifies their applicants directly.

4. ADMISSION

If accepted into the degree program to which you applied, Graduate Admissions will admit you to the University and email you a copy of your Notice of Admission, unless that program notifies their accepted applicants directly. Admitted applicants need to check with their assigned advisor, as noted on their Notice of Admission, in order to be able to register for the semester.