College: Neil Griffin College of BusinessDepartment: Management, Marketing, and Supply Chain
The minor in marketing provides students with a basic understanding of the fundamental concepts of marketing and how to apply these concepts. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.
Please consult with your advisor if you plan on pursuing a minor in marketing.
Curriculum and minor requirements can be found in the most current Undergraduate Bulletin.