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Arkansas State’s SBTDC to offer “How to Create a Winning Marketing Plan” workshop Feb. 19 in Mountain Home


JONESBORO, Ark. – Standing out in the crowd of competitors to get your marketing message across to potential customers has always been a challenge for small businesses. Fortunately, with today’s technology small businesses can stand out and use cutting edge tools to grow their business.    

The Arkansas State University Small Business and Technology Development Center (SBTDC) and the Mountain Home Area Chamber of Commerce are offering a “How to Write a Winning Marketing Plan” seminar on Tuesday, February 19, from 1-4 p.m. at the Baxter County Library, 300 Library Hill Road, Mountain Home.

The seminar will enable attendees to share innovative and easy-to-master tools that small business owners can use for little or no cost to improve marketing message and grow their business.  

“Eighty-nine percent of small business owners said that marketing was the top priority for their success; yet 73 percent admitted that they did not have any type of marketing plan,” stated Herb Lawrence, ASU SBTDC director.   “The challenge for most of these small businesses is that they feel that they lack the resources, time, or knowledge to create such a plan. 
“In this workshop we will show small business owners how to create and use a plan that will actually save them time, use existing resources more effectively, and help them reach new customers to improve their bottom line.”
A simple marketing plan will help small businesses learn how to focus on their very best customers, how to locate them, communicate with them, and drive more sales to their business with less effort.   In this short three-hour workshop attendees will receive the tools they need and the resources to actually create a plan that will significantly improve their marketing efforts and bring more customers to their business.  

Cost is $35 per person or $25 for Mountain Home and Norfork Lake Chamber of Commerce members, $20 for ASU-Mountain Home faculty, staff and students. To register, contact the Arkansas State University Small Business and Technology Development Center at (870) 972-3517, e-mail the ASU SBTDC at asusbtdc@astate.edu or online at http://asbtdc.ualr.edu/training/jonesboro.asp

This workshop is co-sponsored by the Mountain Home Area Chamber of Commerce, Norfork Lake Chamber of Commerce, Baxter County Library, Arkansas State University Mountain Home, First Community Bank, First National Banking Company, and Liberty Bank of Arkansas.