Starting in 2021, athletes at universities across the country have, for the first time, the right to profit off their own name, image, and likeness (NIL). Athletes and those who help manage their careers will need skills and knowledge in areas such as personal branding, intellectual property rights, and using social media tools strategically.
This certificate is aimed at those who do work that supports student athletes - from compliance officers, athletic directors, social media managers, or those working in a business related to student athletes. It has broad reach for multiple disciplines.
This is offered in both traditional and online formats. This certificate will be considered a sub-segment of the Strategic Communication program, though it is a collaborative effort with the Sport Management program.