ASU Creative Services group wins seven American Advertising Federation of Northeast Arkansas awards

JONESBORO — Members of Arkansas State University’s Creative Services group in University Marketing and Communications took home seven ADDY awards at the recent 2012 American Advertising Federation of Northeast Arkansas banquet for District 10.

Members of the winning team are Mark Reeves, director of Creative Services; assistant director Heath Kelly, graphic designers Mary Williams, Michael Johnson and Robby Myers, videographer Hunter West and administrative assistant Cheryl Wright. Christy Valentine is the executive director for Marketing and Communications.

“The Creative Services and Marketing team at ASU is an extremely talented group of artists with a distinct passion for all things Arkansas State,” said Valentine. “Under Mark’s leadership they have been able to achieve many great accomplishments including the creation of the award winning Red Wolves logo. These awards are further proof of their immense talent. I feel fortunate to have such a gifted team.”

The accolades include Bronze awards for the “Product of Service Sales Presentation” creation of ASU’s admissions package for brochures; the Admissions view book for publication design of an entire magazine in “Collateral Material;” the ecological creation of the “green” magazine, “Measure;” and a Bronze ADDY for “Special Event Material” and the production of the Johnny Cash campaign for the Johnny Cash Music Festival.

Silver ADDYs went to ASU’s University Marketing and Communications entire book production of the Arkansas State University Centennial Book and advertising for the arts collateral for Johnny Cash Music Festival Media Kit. Another Silver ADDY went to the design group for the “Haley Commercial” in the local television category.

In commemoration of ASU’s first 100 years, Arkansas State University published a Centennial book titled Embrace the Past 1909-2009: Celebrating Our First Century, Arkansas State University. It consists of 100 stories or memories from people who have been part of the university family—alumni, students, faculty, staff, administrators and friends. This book is available for purchase by calling the Heritage Sites office at (870) 972-2803.

On April 14, 2011, officials at Arkansas State University announced the first Johnny Cash Music Festival with members of the Cash family including, Rosanne Cash, John Carter Cash, and Tommy Cash officially announcing the creation of the festival and the talent lineup for the inaugural concert.

The Cash family is working with Arkansas State University to develop an annual Johnny Cash Music festival, with proceeds each year going to the restoration of the Johnny Cash Boyhood Home and the establishment of a museum. The university acquired the original Cash home place in Dyess and plans to restore the structure. The university also plans the establishment of the Johnny Cash Boyhood Museum in the New Deal Era Administration Building at Dyess.

This festival should continue to grow each year. The Cash family is committed to ongoing involvement in this project to ensure that the festival remains vibrant and that the Johnny Cash legacy is preserved in Dyess.

The Haley television commercial is the first of a themed series. The Haley advertisement features a student touting the reasons Arkansas State University is “my university.”

# # #