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A-State SBTDC To Host Technical Seminars

01/27/2014

JONESBORO, Ark. – Researchers, innovators, entrepreneurs, and students who are developing products with high commercial potential are encouraged to attend “Commercializing Your Technology: Moving from Idea to Market” from 8 a.m. to noon on Thursday, Feb. 13, and “Marketing New Technology” from 8 a.m. to noon on Friday, Feb. 28.

These workshops are hosted by the Arkansas State University Small Business and Technology Development Center (SBTDC) and will be held in the Delta Center for Economic Development, 319 University Loop Circle.

“Commercializing Your Technology: Moving from Idea to Market” will be led by Brian Rogers, Director of the Arkansas State University Catalyst Innovation Accelerator. The training will focus on basic processes related to entrepreneurship, technology transfer and commercialization.

The training topics will include trademarks, copyrights, patents, trade secrets, confidentiality, strategic collaborations, funding, transfers of rights, licensing, entity formation, marketing summaries, proof of concept, lean start-up principles, and presenting to investors. Advance registration is required. Register online at http://tinyurl.com/kgwpjn5. The deadline to register for this event is Monday, Feb. 10.

John Riggins, founder and president of The Riggins Group and instructor within Arkansas Tech University’s College of Business, will lead “Marketing New Technology.” This training will focus on helping entrepreneurs and university-based researchers gather market and competitive information to prepare them to bring their ideas to fruition.

Topics covered will include identification of problem and solution, using qualitative primary data collection, how to gain information from potential customers, quantitative research to identify key competitors, points of differentiation, and determining size of market. Advance registration is required. Register online at http://tinyurl.com/oqr2bms. The deadline to register for this event is this Monday, Feb. 24.

A-State staff and faculty may attend both events for free; A-State students may attend at the reduced registration rate of $25 per seminar. The regular registration rate for individuals not affiliated with the university is $50 per seminar. For more information, contact Laura Miller, lmiller@astate.edu or call (870) 972-3517.

The workshops are co-sponsored by the Jonesboro Regional Chamber of Commerce, Downtown Jonesboro Association, First Security Bank, First Community Bank, Focus Bank, and Simmons First Bank.

SBTDC