Welcome to Arkansas State University!


Associate Professor of Marketing


  • Postgraduate Study, University of Memphis (Marketing)
  • Ed.D., Arkansas State University (Educational Leadership)
  • M.B.A. Arkansas State University
  • B.S. Arkansas State University (Marketing)

Teaching Specialties

  • Consumer Behavior
  • Advertising
  • Retailing
  • Brand Management

Research Interests

  • Advertising
  • Nonprofit marketing
  • Religion, ethics, and advertising
  • Instructional design and assessment


  • North American Case Research Association
  • Society for Marketing Advances
  • American Advertising Federation
  • Association of Collegiate Marketing Educators


In addition to teaching marketing, Philhours serves as a marketing consultant to businesses and nonprofit/governmental entities.  Prior to joining the ASU faculty, Philhours worked as a radio advertising copywriter.