Dr. Melodie Philhours

Interim Chair

Associate Professor of Marketing

Education

• Postgraduate Study, University of Memphis (Marketing)
• Ed.D., Arkansas State University (Educational Leadership)
• M.B.A. Arkansas State University
• B.S. Arkansas State University (Marketing)

Teaching Specialties

• Consumer Behavior
• Advertising
• Retailing
• Brand Management

Research Interests

• Advertising
• Nonprofit marketing
• Religion, ethics, and advertising
• Instructional design and assessment

Affiliations

• North American Case Research Association
• Society for Marketing Advances
• American Advertising Federation
• Association of Collegiate Marketing Educators

Biography

In addition to teaching marketing, Philhours serves as a marketing consultant to businesses and nonprofit/governmental entities.  Prior to joining the ASU faculty, Philhours worked as a radio advertising copywriter.