The University Stationery System is the most widely used communications tool available to the university and presents an opportunity to convey a positive image every time it is used. Each component, from business cards to letterhead and envelopes, represents Arkansas State University and works to strengthen the visual identity of the institution.
The size and diversity of Arkansas State require us to make every effort to represent all of the university’s units clearly and consistently. Consistent use of the University Stationery System demonstrates to recipients that each campus, college, school, department or other unit respects and values its affiliation with the university. The two-color stationery system is printed in A-State red, PANTONE© 186 and black. The stationery components – business cards, letterhead and envelopes – are printed on Capitol Bond (Neenah brand), 25% Cotton Fiber Content, 24 lb (90 gsm), 30% Post Consumer recycled, Watermarked, archival paper (brightness: 91, opacity: 90, caliper: 5.9, Smoothness: 350.) All paper and paper mill processes, including packaging, are environmentally preferable and aligned with the university’s efforts to strive for environmental sustainability.
To place an order for any of these items, visit AState.edu/Printing. For assistance, call Printing Services, 870-972-2072.
Once you have the official A-State letterhead printed by Printing Services, a Microsoft Word template is available at AState.edu/GraphicStandards/Templates to be used for overprint on your desktop printer. The page margins have been set based on the guidelines and measurements outlined on page 26. It is not permissible to alter the margins in any way. Should your official correspondence require a second page, a template with predetermined margins is also available.
When you intend to deliver your message through e-mail, electronic letterhead is permitted, provided the correct template is used. Contact Publications & Creative Services for more information on electronic letterhead. Do not print and distribute paper copies of the electronic letterhead; official university letterhead should be used for all paper based correspondence.