Welcome to Arkansas State University!

Arkansas State's University Logo

What is the Arkansas State brand?

A brand isn’t a logo. It isn’t a tagline or a product. A brand is our reputation. The way we speak, the way we act, the experiences that our students and visitors have on campus is our brand. Every person at Arkansas State, each department, and all the work they contribute, diverse as it may be, make up the Arkansas State brand. Brands are performance driven.

Unified Visual Identity

A unified campus with a consistent brand and mission strengthens the university. A clear message and visual identity reflect a multi-faceted, but unified, organization. There is a responsibility to ensure that the Arkansas State brand and imagery is used consistently and appropriately by all.

The Arkansas State Brand Standards have been developed to enable all university departments, centers, programs and university-sanctioned organizations to consistently represent Arkansas State in all formal and informal communications, web, advertising and marketing, and other promotional materials.