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JONESBORO, Ark. — Arkansas State’s Small Business and Technology Development Center (SBTDC) and Jonesboro Regional Chamber of Commerce will present a professional e-mail marketing workshop at the ASU Delta Center for Economic Development, Thursday, June 13, from 1-4 p.m. and again from 6-9 p.m.
“E-mail Marketing Made Easy” will be conducted by Herb Lawrence, director of the ASU SBTDC.
“E-mail marketing is an amazingly cost-effective way to build relationships that drive business success,” said Lawrence. “In today’s challenging economic times, this cost advantage makes e-mail marketing a very powerful tool for building any business or organization. But, like anything else it has to be done the right way.”
In this three-hour seminar Lawrence will discuss how to effectively develop a professional e-mail marketing campaign that allows businesses to target customers, get sent e-mails opened, grow a subscriber list and use Constant Contact software to create professional-looking e-mail campaigns that will have the most impact on the customer’s inbox. No technical expertise is needed.
Registration is $35 per person ($25 for Jonesboro Regional Chamber of Commerce and Downtown Jonesboro Association members, $20 ASU faculty, staff and students). For more information or to register, contact the SBTDC office at (870) 972-3517, e-mail firstname.lastname@example.org, or register online at http://asbtdc.ualr.edu/training/jonesboro.asp.
These seminars are co-sponsored by the Jonesboro Regional Chamber of Commerce, Downtown Jonesboro Association, First Security Bank, Liberty Bank of Arkansas, Pleth, LLC and Simmons First Bank.