Welcome to Arkansas State University!

Strategic Communication


College: College of Liberal Arts & Communication

Department: Communication


Strategic communication involves bringing together messages, media channels and audiences. Strategic communicators are responsible for managing communication channels, developing media strategies and building brand image for ad/PR/marketing agencies, profit and non-profit corporations, governments, schools, hospitals, professional sports teams, and other organizations.

Minor Requirements

A minimum of 19 credit hours with a minimum GPA of 2.25 or a grade of at least a “C” for each course.

Please consult with your advisor if you plan on pursuing a minor in Strategic Communication.