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Marketing

Minor


Department: Management and Marketing

Description

The minor in marketing provides students with a basic understanding of the fundamental concepts of marketing and how to apply these concepts. Students also gain an understanding of consumer behavior, along with the knowledge and tools needed to coordinate marketing elements into integrated campaigns.

Minor Requirements

A minimum of 18 credit hours with a minimum GPA of 2.25 or a grade of at least a “C” for each course.

Coursework Overview

Requirements:
Sem. Hrs.
Choose one of the following:
ACCT 2023, Fundamental Accounting Concepts,
ACCT 2033, Introduction to Financial Accounting
3
Choose one of the following:
ECON 2323, Principles of Microeconomics
ECON 2333, Economic Issues and Concepts
3
MKTG 3013, Marketing
3
Three upper-level Marketing courses

Students may substitute PR 4113, Integrated Marketing Communications for one of the three upper-level Marketing courses
9
Total Required Hours:
18

Please consult with your advisor if you plan on pursuing a minor in marketing.

Accredited by AACSB

AACSB LogoThe Arkansas State University College of Business is accredited by the Association to Advance Collegiate Schools of Business International, which represents the highest standard of achievement for business schools worldwide. Fewer than 20% of the business schools in the world achieve AACSB accreditation and it is the hallmark of excellence in business education.

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