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ASBTDC To Present Rural Business Marketing Map Seminar


JONESBORO – Arkansas State University’s Small Business and Technology Development Center (ASBTDC) will present a hands-on workshop, “Make a Marketing Map for Your Rural Business,” Tuesday, Oct. 3.

The workshop is scheduled for 1-3 p.m. at The Sheid at ASU-Mountain Home, 1600 South College St. While there is no charge to attend, pre-registration is required. Register online at asbtdc.org/rural-marketing or call (870) 972-3517.

During the interactive session, participants will map out a quick action plan to target and reach more customers. Presenter Nicolas Mayerhoeffer of ASBTDC will share specific ideas for boosting sales through marketing and promotions.

In addition, attendees will receive a sample market assessment. The free market assessment report, customizable by city or county, is available through ASBTDC and includes data on customer spending, demographics and other traits.

“We want to help Arkansas small businesses, especially ones in sparsely populated areas, find and attract the customers they need to survive and prosper,” said Laura Fine, ASBTDC state director. “This workshop, along with the free market assessment, will highlight opportunities for local businesses to grow their customer base.”

The Arkansas State University ASBTDC, funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock and the A-State College of Business, serves new, existing and innovation-based businesses in a 16-county area. To learn more, visit http://www.astate.edu/a/sbtdc.

All programs are extended to the public on a non-discriminatory basis. Reasonable accommodation for persons with disabilities and individuals with limited English proficiency (LEP) will be made if requested at least two weeks in advance. Contact Laura Miller at (870) 972-3517.

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