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Marketing

Marketing Management

Bachelor of Science (B.S.)


Department: Management and Marketing

Description

Management is getting work done through other people. Managers perform a wide range of workplace activities, from establishing organization goals and ensuring progress towards those goals to organizing when and how activities and resources should be grouped together. Managers are asked to solve challenging workplace problems, often with limited human and financial resources. The Management major prepares students to design rewards for improved performance, set goals that motivate workers, and build an environment to create and sustain a competitive advantage. Elective concentration may be chosen in Human Resource Management.

Students in this program will build their knowledge of strategic marketing, product management, promotion, pricing, sales, and other essential marketing principles.

Student Spotlight: Jordan Hardy

Learn why Jordan Hardy chose Marketing and how it differs from other majors.

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Accredited by AACSB

AACSB LogoThe Arkansas State University College of Business is accredited by the Association to Advance Collegiate Schools of Business International, which represents the highest standard of achievement for business schools worldwide. Fewer than 20% of the business schools in the world achieve AACSB accreditation and it is the hallmark of excellence in business education.

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