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Strategic Communications

Bachelor of Science (B.S.)


Department: Communication

Description

The strategic communications program prepares students to use advertising, public relations, social media, and organizational communication to build mutually beneficial relationships between an organization and its key stakeholders.

Students graduating from this program will know and understand how to use advertising, public relations, social media, branding, crisis communication, media relations, research methods and evaluation tools to help organizations communicate and build relationships with their publics.  They will be prepared to work for advertising and public relations agencies, companies big and small, governmental agencies, and nonprofit organizations such as universities, hospitals, museums and NGOs.

Degree Emphasis

You can emphasize your studies in one of these areas:

  • Advertising

  • Public Relations


Accredited by ACEJMC

ACEJMC LogoThe College of Media & Communication is certified by the Accrediting Council on Education in Journalism & Mass Communications for our undergraduate programs.

Only 109 schools in the U.S. are accredited by ACEJMC.