Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. All types of organizations perform marketing activities to facilitate exchanges. Businesses as well as nonbusiness organizations such as universities, charitable organizations, community theatres and hospitals perform marketing activities. The major in marketing provides education and training for those interested in planning and implementing successful marketing strategies. The student with energy, ability, and the competitive urge will discover that this major will open many opportunities to serve the public as well as receive material reward. Elective concentration may be developed to emphasize Marketing Management or Logistics (transportation and distribution) functions.