Bachelor of Science (B.S.)
College: Neil Griffin College of BusinessDepartment: Management and Marketing
Management is getting work done through other people. Managers perform a wide range of workplace activities, from establishing organization goals and ensuring progress towards those goals to organizing when and how activities and resources should be grouped together. Managers are asked to solve challenging workplace problems, often with limited human and financial resources. The Management major prepares students to design rewards for improved performance, set goals that motivate workers, and build an environment to create and sustain a competitive advantage. Elective concentration may be chosen in Human Resource Management.
Students in this program will build their knowledge of strategic marketing, product management, promotion, pricing, sales, and other essential marketing principles.
Curriculum and degree requirements can be found in the most current Undergraduate Bulletin.
Student Spotlight: Jordan Hardy
Learn why Jordan Hardy chose Marketing and how it differs from other majors.