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Strategic Communication

Minor


Department: Communication

Description

Strategic communication involves bringing together messages, media channels and audiences. Strategic communicators are responsible for managing communication channels, developing media strategies and building brand image for ad/PR/marketing agencies, profit and non-profit corporations, governments, schools, hospitals, professional sports teams, and other organizations.

Minor Requirements

A minimum of 19 credit hours with a minimum GPA of 2.25 or a grade of at least a “C” for each course.

Coursework Overview

Requirements:
Sem. Hrs.
 AD 3023, Principles of Advertising
3
 CMAC 1001, Media Grammar and Style
1
 CMAC 2003, Media Writing
3
 PR 3003, Principles of Public Relations
3
 Nine hours of upper-level electives from Strategic Communication or chosen from the Communications Studies courses below:
  COMS 3243, Principles of Persuasion
  COMS 4203, Small Group Communication
  COMS 4263, Organizational Communication
  COMS 4373, Conflict Resolution
  COMS 4403, Health Communication
9
Total Required Hours:
19

Please consult with your advisor if you plan on pursuing a minor in Strategic Communication.