Welcome to Arkansas State University!

About the College

The College of Media and Communication offers students the opportunity to combine the best of a broad education in the liberal arts and sciences with the academic and professional preparation required in the wide variety of fields in communications. 

Every student who graduates with a degree from the College of Media and Communication should be able to think and solve problems, communicate verbally and visually, and understand the norms, values and expectations of a professional communicator.

The college offers four baccalaureate degrees through two departments:

  • Department of Communication

    The Department of Communication offers a Bachelor of Arts in Communication Studies and a Bachelor of Science in Strategic Communications. 

    Communications Studies Program

    Communication Studies focuses on the way people use verbal and nonverbal messages to create meaning within various contexts, cultures, and media.  Since 75% of a person’s day is spent communicating in some way, the importance of being able to communicate is essential to personal satisfaction, academic achievement, and professional success.

    Professors bring years of experience and advanced knowledge of the discipline to prepare students with a strong theoretical foundation and improvement in practical communication skills.  Majors in Communication Studies have the flexibility to focus on specific interests—such as health communication, organizational communication, or family and interpersonal communication—while obtaining a thorough understanding of the discipline. 

    Students may also choose to be involved in activities such as the ASU Debate Team, the Undergraduate Student Research Association or Lambda Pi Eta, the national honor society for communication students.

    Strategic Communications Program

    Strategic Communications offers emphases in Advertising and Public Relations.  Students learn how organizations effectively communicate with key publics to advance the mutual interests of both parties.  Advertising focuses on communicating with consumers about an organization’s brand, products, and services.  Public relations professionals manage communication with all key publics—employees, consumers, community, government, etc.—to help organizations reach mutually beneficial goals. 

    Students receive a balance of theory and practice that prepares them for a demanding but rewarding career in these creative professions.  Armed with skills and abilities in research, writing, strategic planning, design, digital and social media, students have developed strategies, tactics and campaigns that have won several state and national awards. 

    Students can be involved in the American Advertising Federation and/or the Public Relations Student Society of America to enhance their program experience.

  • Department of Media

    The Department of Media offers Bachelor of Science degrees in Creative Media Production and Multimedia Journalism.

    Creative Media Production

    Today’s storytellers use a variety of media to convey messages that inform and entertain.  Students in the creative media production program become proficient in the ability and tools of master storytellers.  Students learn the fundamentals of multimedia production and storytelling and then can become more proficient in a particular area such as Audio and Video, Film, Graphic Communication, or Sports Production.

    Students have access to state-of-the-art equipment including digital and high definition broadcast facilities, multimedia production labs, post-production editing bays, radio production studios, and top-of-the-line printing presses.  The college is one of few programs that have a fully operational printing facility available to students studying graphic communication. 

    Students have the opportunity to apply their knowledge with the latest hardware and software and in real-world operations such as KASU public radio, ASU-TV, Red Wolf Radio, and Printing Services. 

    Multimedia Journalism

    The multimedia journalism program prepares students to tell the stories that are vital to our society and our democracy.  Professors bring a diversity of professional experience and academic preparation to the classroom. Students learn in contemporary media labs on campus and in internships and practicum experiences off campus. Graduates find rewarding work in news for a variety of platforms that include radio, television, newspapers, magazines, mobile and online news.  Alumni from this program currently occupy a variety of management and decision-making positions throughout the communications industry.

    Students have access to state-of-the-art equipment including digital and high definition broadcast facilities, computer labs with the latest software, and high-end digital cameras.  Opportunities with The Herald (student-run newspaper), ASU-TV, KASU public radio and Red Wolf student radio give students a way to produce news that has an immediate impact and that creates successful portfolios.

    Students can enhance their education by joining one of the professional organizations affiliated with this program: Association for Women in Communication, National Broadcasting Society, National Association of Black Journalists, National Press Photographers Association, Society of Professional Journalists or the Undergraduate Student Research Association.

Message from the Dean

Dr. Brad RawlinsBold New Changes

There have been many big changes to the college this year. We have created four exciting degree programs that will prepare students for current and future jobs in the various fields of communications. We restructured the college to match the new degree programs and have created some new positions as well. All of these changes have been created to help students become better prepared for the rapidly changing world we live in.

Four undergraduate degree programs

Students will take a core of courses that are designed to enhance problem solving, improve communication skills, and teach the norms and expectations of the communication professions. After the core, students can choose one of the degree programs and specialize in a particular emphasis that fits their interests and career goals. Within each emphasis, students can create custom specializations through the available electives.

Here is a list of the four programs:
  • B.A. in Communication Studies
  • B.S. in Creative Media Production
    With emphases in Audio/Video Production, Sports Production, Narrative Media, and Graphic Communication
  • B.S. in Multimedia Journalism
    With emphases in Broadcast Journalism, Photojournalism, News Editorial, and Sports Reporting
  • B.S. in Strategic Communications
    With emphases in Advertising and Public Relations

Current students can choose to change over to one of these new programs or continue in one of the previous degree programs (Communication Studies, Journalism or Radio-Television). Courses will be offered or substituted to ensure that students will graduate without additional requirements if they choose to stay in their current program. Students choosing one of the new programs may have additional requirements for graduation. We will work with you to map out the most beneficial graduation plan.

New College Structure and Name

To accommodate the new degree programs and other changes and is now composed of two departments, The Department of Communication and The Department of Media. The college also changed its name to The College of Media and Communication

The Department of Communication is home to these two programs:
  • Communication Studies
  • Strategic Communications
    For those majoring in Advertising and Public relations
The Department of Media is home to these two programs:
  • Creative Media Production
    For those majoring in Audio/Video Production, Sports Production, Narrative Media, and Graphic Communication
  • Multimedia Journalism
    For those majoring in Broadcast Journalism, Photojournalism, News Editorial, and Sports Reporting

New Student Services

The restructuring also allowed us to create some additional positions that provide greater service to our students. These include the Advising and Career Center and the Center for Graduate Studies.

Advising and Career Center

Students will have access to a full-time professional academic advisor. The advising center will help students register for classes, manage graduation checklists, and help students meet graduation requirements. Students will still have faculty advisors to help mentor them with their academic experience and career preparation. The Career side of the Center will provide resources and assistance to help students find internships, jobs, professional mentors.

Center for Graduate Studies

Dr. Gil Fowler has been named as the Director of Graduate Studies, and graduate students now have a centralized place to learn about admission, assistantships, graduation requirements, theses, comprehensive exams, and all other issues related to graduate education.

In Conclusion

We anticipate that these changes will help us meet the exciting and challenging changes that are occurring within the communications professions. What remains the same is the dedication of our faculty and staff to providing the best educational experience to our students, the quality of our facilities and technological resources, the passion of our alumni, and the hands-on learning experiences that are hallmarks of our College. If you are already associated with the College, welcome back. If you are new, we invite you to check us out.

Dr. Brad Rawlins
Dean of the College of Media and Communication