The Elevator Pitch is a new presentation opportunity at Create@STATE this year! Student may compete in the Elevator Video Pitch OR the Elevator Live Pitch. For additional information about the Video Pitch, please contact Dr. Erick Chang at firstname.lastname@example.org. For additional information about the Live Pitch, please contact Brian Rogers at email@example.com. Or you may contact Cheryl Goad Dison at firstname.lastname@example.org about either pitch contest.
Live Pitch Information
If you choose this category, you must deliver your pitch live at Create@STATE on April 11th. You will have up to 60 seconds to deliver the pitch.
Video Pitch Information
If you choose this category, you must create a video, upload it to YouTube and make it available to a limited audience. The video must be no more than 90 seconds in length.
What is an Elevator Pitch? You are simply providing a “teaser” to the audience with the purpose of having them ask "tell me more about your company":
Product and service offering (e.g., the problem and your solution)
Brief description of offering
What problem or need does it solve? What are the benefits of your product?
Why is this unique or different from competition?
Is this difference sustainable (e.g., patents, intellectual property, etc.)?
Market Opportunity & Target Customers
Who are the targeted customers?
What is the size of the market?
Is there evidence they will buy the product?
Current Development Stage
What is the current status of technology/venture? o What are key next steps?
- Business Model – how will the company generate profitable revenue?
- Milestones and Success Metrics
What are the success metrics? o What is the exit strategy?
How much funding is needed to move forward? o How will the money be used?
Why is your business an attractive investment?
Common Elevator Pitch Mistakes
No energy and passion in the presentation
Too much technical language; focusing on the technology rather than the customer need
Failure to explain what customer problem you are trying to solve
Too much discussion about the idea and product and not enough explanation about the market, business opportunity, and revenue models
Listing too many names of clients or partners. Indicate how many clients and name a few big names to spark interest