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ASU SBTDC to offer Five Steps to Social Media Marketing seminar May 30


JONESBORO, Ark. — The Arkansas State University Small Business and Technology Development Center (SBTDC) along with the Jonesboro Regional Chamber of Commerce and Downtown Jonesboro Association will offer a “Five Steps for Social Media Marketing Success” seminar on Thursday, May 30.  

There are two sessions from 1-4 p.m. and again from 6-9 p.m. at the ASU Delta Center for Economic Development, 319 University Loop Circle, to help area small businesses and organizations learn how to develop an effective social media marketing plan.  

Small businesses in rural areas have found social media marketing networks such as Facebook, YouTube, LinkedIn and Twitter to be cost effective 21st century marketing tools that are helping their customer base to grow.  But social media marketing has its own set of rules that a small business owner must understand to be effective.  

“For the ASU SBTDC, social media networking sites have proven to be very effective online tools that have helped us connect with small businesses, find new clients, and grow our revenue stream,” said Herb Lawrence, director for the ASU SBTDC.  “The real challenge for small businesses just getting involved is to know the rules of the road for the social media networks they want to use.  

“No social media network is a ‘silver bullet’ that will bring you thousands of customers just because you sign up to join it.  Social media such as Facebook and Twitter require time and commitment, but the return on investment can be well worth the effort.”

Cost is $35 per person, ($25 for Jonesboro Regional Chamber and DJA members, $20 for ASU faculty, staff and students).   Register for this workshop by calling the ASU SBTDC (870) 972-3517, e-mail your registration to asusbtdc@astate.edu, or go online at http://asbtdc.ualr.edu/training/jonesboro.asp.

This workshop is co-sponsored by the Jonesboro Regional Chamber of Commerce, Downtown Jonesboro Association, First Security Bank, Liberty Bank of Arkansas, Simmons First Bank and Pleth, LLC.